A/B Testing in True To Life: A Message Marketer’s Journey through Online Dating Sites

A/B Testing in True To Life: A Message Marketer’s Journey through Online Dating Sites

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Testing everything. Does an orange switch function better when compared to a button that is blue my e-mail? Test drive it. Just exactly exactly What can I purchase at In-N-Out: two doubles that are double one 4?4? Test drive it. Is this Tinder profile picture with my loved ones much better than me personally searching an epic revolution in Tahiti? Test drive it.

Being a message marketer has taught me personally one critical thing: you won’t ever truly know what realy works most readily useful it and prove a rightful winner until you test. And within the last three years, I’ve taken my passion for evaluating optimization and used it to my dating life. This was previously embarrassing…until i came across items that worked and things that didn’t, which made internet dating less concerning the guesswork and much more about technology. Continue reading “A/B Testing in True To Life: A Message Marketer’s Journey through Online Dating Sites”